I attended a screening of a soccer match last night, it was amusing.  We all stood in a square parking area backing on to a Cathedral.  People's Vespa's were being collected by trucks if they hadn't moved them.  We drank delicious vino from the bottle which we had purchased at the local supermarket for something like $7 (it is as good as the $20-35 bottles at home).  So the wine is amazing and comes in prima packs for convenience, the Italians are very thoughtful and practical when it comes to consumption.